President’s Message

Vichai Bencharongkul


Sasin EMBA 2012

Dear fellow Sasin alumni,

It has been almost 3 months since the new Sasin Alumni Association Board held its first meeting. As such, I wanted to take this opportunity to share with you our initial results and some important plans we are working to implement as we move forward.

First, however, I would like to thank my follow alumni for placing your trust in me and my Deputy President, Ms. Atinuj Tantivit (EMBA 2012), and my fellow Board members who have agreed to join me in this important effort. I would also like to extend my sincere gratitude to my predecessor, Ms. Narudee Kiengsiri, and her team for their dedication and hard work, and for helping to make it an easy transition for the new SAA team.

As you may recall, my campaign was based on my “Re3 Platform”: Re-engage with the Sasin community, especially the alumni; Re-invigorate the association by providing more meaningful ways and more opportunities for the alumni to come together; and, Re-organize the SAA Board to allow for more independence of Board members to support our efforts and to engage the alumni.

I am pleased to say that we have made good progress in fulfilling the commitments made during the election. To help with these efforts, I have reorganized the SAA Board and appointed three Vice Presidents, Mr. John DaSilva (EMBA 2012), Mr. Nick Pisalyaput (MBA 2003) and Mr. Kongpan Pramoj Na Ayudhaya (MBA 2000), who will each play a key role in helping me and Ms. Atinuj drive SAA priorities. I have also divided our work into four key areas, and established three committees and a task force working group to help drive this change.

The first committee is the Better Sasin Committee, which will be chaired by Mr. Nick. The Better Sasin Committee stems from the efforts of the Better Sasin Group that worked to bring the Management Oath to Sasin. The work of the committee will include promoting the Sasin Alumni Management Oath to all alumni, and more importantly, to make Sasin a leader in promoting ethical business practices in Thailand.

The second committee is the Professional Knowledge Committee, which will be chaired by Mr. John. This committee will work to promote professional development and professional networking around professional groups such as marketing, human resources and family owned business/entrepreneurship.

The final committee will be a Club Committee, chaired by Mr. Kongpan, which will consist of social clubs and promote more networking opportunities around common interests; the EAT club, the Golf Club and the METTA club are a few examples of the social clubs we plan to promote. Finally, I have formed a working group to help improve communications between the SAA Board, the alumni and Sasin Alumni Relations (SAR, which is part of the Sasin administration) to ensure we are communicating effectively with our membership and partners.

Should you wish to join the Better Sasin Committee, lead one of the professional subcommittees, or start a social club, please contact Mr. Nick (, Mr. John ( or Mr. Kongpan ( respectively.

Effective communication is one of our top priorities, as we cannot “re-engage” without the ability to reach out and get the information across in a timely manner. Ms. Atinuj will be heading our task force working group in restructuring and strategizing our communication efforts, both internally and externally. Should you have any suggestion or wish to help with your expertise, please contact Ms. Atinuj ( directly.

Finally, I would like to inform you that the SAA leadership had an extremely productive meeting last week with Director Dipak Jain. During the meeting, we discussed how to better coordinate between SAA and SAR, and how to leverage each other’s resources to better support the alumni. A number of exciting new initiatives were discussed and agreed upon, so please keep a look out for upcoming messages from Director Jain, as well as the SAA.

Again, please accept my thanks for placing your trust in me and my team. Most importantly, let me urge you to become involved and re-engage with the SAA and your fellow alumni. Whether it is joining Better Sasin, serving as a subcommittee chair, starting a club, or joining one of the many new networking activities we are planning, an alumni network is only as strong as its membership – so please do get involved.


Vichai Bencharongkul

President of Sasin Alumni Association